Keep doing good

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  • The Best Marketing Resources for Nonprofits

    The Best Marketing Resources for Nonprofits

    For nonprofits, marketing represents an interesting challenge–on one hand, it’s absolutely vital that you draw attention to your cause and attract potential volunteers/donors. Knowing where to start can be difficult, however, since you’re marketing a cause rather than a product or service. To help with this, Keep Doing Good has compiled a list of websites and services that you can use to streamline and master your marketing techniques.

    Canva

    • Free graphic design tool where users can take advantage of pre-designed templates, provided photos/graphics, and an array of fonts and other elements for their design purposes.
    • Features a user-friendly interface with several how-to courses, meaning you don’t need to be a design pro to make professional designs!

    Canva offers a free version of their plan, along with a paid version called Canva Pro…but certain qualifying nonprofits can use Canva Pro for free! Whether you need logos, social media posts, infographics, or presentations–Canva has you covered.

    Mailchimp

    • Allows users to build customized email campaigns with an easy-to-use system/interface.
    • Easily add buttons, images, links, and more to your emails so they’re perfect for your needs.
    • Schedule emails to be sent at an optimal time, and track the open rates/clicks on your emails easily!

    Email marketing is one of the most important and effective ways of communicating with your community. Sending announcements, event information, fundraising campaigns, and other similar information about your organization is a guaranteed way to increase your engagement–let Mailchimp make that easy for your nonprofit.

    Grammarly

    • Free writing tool that proofreads and checks your work as your write
    • Alerts you of grammatical errors and writing mistakes, allowing you to write strong and effective copy for your nonprofit advertising.
    • Works on a variety of applications across different platforms and devices.

    Making sure your writing is clear, engaging, and error-free is necessary for both your advertising copy and your communication with the community. Let Grammarly provide you with one less thing to worry about!

    Sendible

    • Allows you to track and manage your social media accounts.
    • Users can create and schedule posts, respond to comments on select platforms, and view interaction rates/reports.
    • Not free, but different pricing plans are available.

    Keeping up with your social media page can be overwhelming and intimidating–and it’s likely you’re trying to keep up with more than one! Sendible is an extremely helpful tool that allows you to manage everything social media-related from one place. Take a look at the pricing plans today and see if Sendible can help you streamline your social media posting process.

    Google Analytics

    • Used to determine how effective your website is
    • Specific emphasis on website layout and navigation, ensuring that users can find the information they need.

    It doesn’t matter how snazzy your nonprofit’s website is if nobody can find the information they need when they need it–and that’s where Google Analytics can help. Let this tool assist you in tracking views, interactions, and the overall performance of your ads and websites.

    Asana

    • Project management tool that allows you to organize, plan, track, and manage your marketing campaigns.
    • Allows users to share documents and files, assign tasks to users, comment on tasks, set deadlines, keep notes, and more.

    Project management doesn’t have to be difficult or complicated, and Asana makes this clear with its easy-to-learn, user-friendly interface. Getting started is simple, and the free version provides a large suite of features that may be sufficient for many nonprofits (with an option to upgrade to the paid, pro plan).

    Unsplash

    • Features a diverse library of stock photos that can be used for free on any platform and in any post.
    • Search for and download photos for free!
    • Substantial collection included in the free version, with even more available with the pro plan.

    Using professional photos for your social media and website goes a long way towards presenting your nonprofit as a valuable, dedicated, and trustworthy presence in your community. With Unsplash, you can be sure you’re using quality photos without the need for an expensive camera or professional photographer.

    No matter how much (or how little) experience you have with marketing, these resources make it a breeze to plan fundraising campaigns, manage events, and stay in touch with your supporters.

  • Considering Volunteering? You Can Make A Difference

    Considering Volunteering? You Can Make A Difference

    The World Needs More Volunteers – Here’s Why Should Answer the Call

    Volunteers are the most integral part of any nonprofit organization, and by extension, one of the most important parts of any community. Their commitment to bettering the lives of those around them is a source of comfort and strength, and a reminder of the good we can accomplish together.

    Recent reports suggest that one in four Americans volunteers their time for some sort of nonprofit. When considering the amount of good that’s already able to be done with the current amount of volunteers and resources, it’s hard to not also consider how much more could be done with additional dedicated, talented, and passionate volunteers. If that sounds like you, then read on for more reasons on why you should volunteer.

    You’ll Get the Chance to Work for a Cause You’re Passionate About.

    Nonprofits, in general, exist to serve a specific cause. These causes can include things like fighting disease, hunger, poverty, and discrimination or they can be public services like volunteer fire and EMS organizations. For many volunteers, the organization they choose to give their time to is one devoted to something they’ve personally experienced or been touched by. For others, improving the general welfare of their community is what they care about most. Whatever your reason, volunteering is an excellent way to put your passion to use, make a difference in your community, and work towards a better future.

    Meet Like-Minded People.

    If you’re looking to meet others with similar interests to yours, volunteering at a local nonprofit organization is a great way to do so. You’ll get the opportunity to make friends with people invested in the same cause as you, and also increase your professional network at the same time.

    It Looks Great on Your Resume

    Whether you’re a college student looking for relevant experience, a young professional trying to break into an industry, or just looking to beef up your resume, there’s a huge professional advantage for volunteers. Volunteer experience shows prospective employers that you are dedicated and hard-working, and the fact that you’ve done meaningful work in your free time reflects well on your character. And for those interested in leadership or project management roles, working with a nonprofit is great practice.

    It’s Good for You.

    People who do good feel good–and there’s no better way to boost your self-esteem than serving your community through volunteering. Recent studies have shown that 77% of those who volunteer report feeling better about their mental health after volunteering activities. After all, nothing is more satisfying than helping those who need it.

    Additionally, volunteering is a great way to introduce physical activity into your day. It gives you the chance to get up, get out, and get active. And if you get the chance, you can volunteer or participate in events like 5ks and fun-runs.

    You’ll Make a Difference in Your Community–and the World.

    Volunteering brings out the best in us. There are few acts as selfless, kind, or meaningful as devoting time and energy towards making a difference in your community. Nonprofits play an essential role in this difference by ensuring everyone in your community has access to food, clothing, shelter, education, and more–and they need your help. Give yourself the opportunity to say you made a difference, and research organizations near you to look for opportunities. Whatever your reason for volunteering is, there’s always a reason to Keep Doing Good.

  • How to Apply for Tax-Exempt Status as a Nonprofit Organization

    How to Apply for Tax-Exempt Status as a Nonprofit Organization

    Tax exemption means that the net profits of an organization are exempt from federal income taxes. Certain states allow the state-level exemption, but primarily, this status is granted by the IRS. If your organization is new, you may not have obtained tax-exempt status yet. You will have to apply for this status with the IRS. Here’s a quick guide to tax-exempt status for nonprofit organizations.

    What are the Benefits of Tax Exemption?

    There are a number of reasons your organization could benefit from tax-exempt status, beyond the obvious exemption from federal income tax. Some of the additional reasons to apply are:

    • Access grants intended for tax-exempt organizations.
    • Possibly avoid state and local sales and property taxes.
    • USPS discounts
    • Tax-deductible classification for your donations.
    • Increased credibility in the eyes of donors and the community.

    First Things First

    Before applying for tax-exempt status, you’ll need to determine if your organization is a(n):

    • Trust: A relationship in which one person holds the title to the property and can keep or use the property for the benefit of a cause. Trusts are formed under state law. In order to qualify as a trust under IRC (Internal Revenue Code) section 501(c)(3), its organizing document must contain certain language.
    • Corporation: Generally formed under state law by filing articles of incorporation with the state. Its charter or articles of incorporation must also contain certain language.
    • Association: A group formed for a specific purpose. To qualify, the association must have a written document showing its creation, and it must also contain certain language. Next, you will have to determine if your organization has an exempt purpose. This can include a charitable purpose, social welfare, agricultural, or a different tax-exempt purpose.

    Do You Have an EIN?

    To file these forms, you’ll need an EIN number–something you can obtain, if you haven’t already, by filing Form SS-4 (also available online). You’ll need to include your organization’s organizing documents in your application for tax-exempt status, as well.

    Keep in mind:

    • If your organization has not existed for at least 3 years, you’ll also need to include financial statements for the current year and proposed budgets for the next two years.
    • You must also attach Form 8718 (User Fee for Exempt Organization Determination Letter Request), along with the appropriate user fee. User fees for form 1023 and 1023-EZ must be paid online.

    Applying for Tax-Exempt Status

    In order for your organization to be recognized as exempt, you must submit an application to the IRS.

    • If your organization falls under IRC section 501(c)(3), you must file a Form 1023-series application (this includes charitable, religious, and educational organizations).
    • If your organization falls under IRC section 501(c)(4), you must file Form 1024-A. Other organizations will need to file Form 1024.

    After You Apply

    After you’ve double-checked and made sure to include all the necessary materials and information, you’re ready to submit your application to the IRS. Per the IRS website, applications are processed as quickly as possible–and you can check the status of your application here.

    Once you’ve been granted tax-exempt status, there are a couple of things to keep in mind to make sure that you maintain it:

    • While tax-exempt status means that your organization is not required to pay federal income tax, you still must report your financial details, activities, and certain other information to the IRS.
    • This is done by filing a Form 990 Series annually. Which Form 990 Series you file will depend on your organization’s gross receipts and assets.
  • 5 Fun Summertime Fundraising Ideas for Nonprofits

    5 Fun Summertime Fundraising Ideas for Nonprofits

    The birds are chirping, the sun is shining, and the days are long–there’s a reason summer is such a great time of the year. And thanks to the beautiful weather and outdoor activities that summer brings, it’s a great time to raise funds for your nonprofit. Keep Doing Good has compiled a few fundraising ideas to help you get the season started with some big contributions!

    5k Races, Fun Runs, or Walk-a-Thons

    After being cooped up all winter and spring, there’s nothing better than getting out into the summertime sunshine! Not only can you take advantage of the warm weather to get some much needed fresh air, but the good vibes mean that it’s also a great time to embrace the giving spirit with some outdoor fundraisers.

    5ks, Fun Runs, and Walk-a-Thons are all great ways to get the community out for a race! Races can be held all year, but you can expect a higher turnout for an event in the lovely summertime weather after a long, cold Winter!

    The high turnout and community-based nature of these events make them very profitable! You can offer a variety of snacks and merchandise to supporters/spectators, and rewards to race winners and those who raise the most money. These events are also great for peer-to-peer fundraising, where participants raise money from their own personal network of peers.

    You can put a fun twist on any race or run by turning them into color runs, glow runs, relay races, or by slapping a fun theme onto them!

    Outdoor Community Nights

    Not exactly in the racing spirit? There are a number of other outdoor activities you can put on for your community! Recreational sports leagues or baseball tournaments are a great way to get the community active and involved, as are local fairs! You can invite local restaurants and businesses to these events and allow them to provide games, snacks, drinks, and more–meaning you have a variety of ways to raise money and provide your community with a fun night out!

    Consignment Sales

    While “Summer Cleaning” may not have quite the same ring to it as “Spring Cleaning”, the truth is that a lot of those boxes and bags that get filled during spring cleaning are still in the garage when summer rolls around–so why not take advantage of this and plan a community consignment sale? Shoes, books, toys, and other similar items can make a huge difference when they are donated and repurposed instead of thrown away. On top of being a great way to raise money for your nonprofit, you can feel good about helping the planet and your local community by reducing trash in landfills.

    Car Washes

    It’s a cliche for a reason–nothing says “summer” quite like a car wash! The sunshine and hot weather are the perfect conditions for it, and you can recruit volunteers to clean and dry cars for cheap! Throw on some music and provide cold beverages to your volunteers and customers for a fun summertime fundraiser.

    Cookouts

    While there’s no shortage of speakers blaring tunes once the sun comes out, the REAL soundtrack of the season is the sizzle you hear from all the cook-outs and barbecues held during the summer. Summertime is perfect for hot dogs and hamburgers on the grill, barbecues, chili cook-offs, and even low-country boils! There’s no shortage of food and drink you can serve during a cook-off or community cookout, and patrons will be happy to support a local cause while filling their bellies!

    In keeping with the food theme, why not go one step further and accept canned/boxed food (along with hygiene products) as part of a food drive? These events are wonderful ways to provide within your community, and show your supporters that you are dedicated to giving back with the help they provide.

    The summer offers no shortage of great ways to get out and get involved! These 5 ideas are just a few of the ways you can raise funds for your organization AND provide your community with sun, fun, and the opportunity to make a difference. Now, get out there and get fundraising!

  • Finding Volunteer Opportunities and Organizations Near You

    Finding Volunteer Opportunities and Organizations Near You

    Knowing that you want to volunteer is great (seriously, you’re already appreciated!)…but where do you start? That’s what we’re here for–to help you find the best ways to serve your community. Listed below are some of the very best volunteering resources on the internet, all in one place. With the variety of opportunities you can search for and apply to, you can be confident you’ll find the perfect opportunity to Keep Doing Good.

    Volunteer.gov

    • Features a collection of volunteer opportunities relating to nature, animals, conservation efforts, and more.
    • Users can search by location, date, project, or experience level.

    Americorps

    • Allows users to search for various kinds of volunteer opportunities.
    • Features a “Find an Opportunity” search to assist in finding nearby volunteer opportunities.
    • Projects can range from short-term to long-term.

    United Way

    • Probably the most well-known volunteer organization, with opportunities in many local communities.
    • Allows users to filter results by activity, category, and skill.

    Taproot Foundation

    • The ideal choice for volunteers with professional skill sets.
    • Skill sets of particular help for this opportunity are technology services, planning and management, and social media/marketing.

    VolunteerMatch

    • Connected 15.2 million volunteers with opportunities across the world.
    • Users can post or search for opportunities.
    • Organizations of all kinds are encouraged to advertise their needs.

    Idealist

    • Not only connects users to volunteer opportunities, but to work/internship opportunities as well.
    • If no available roles match your exact criteria, you will still have the opportunity to find a nearby organization that needs your help for a similar cause or project.

    All For Good

    • Connects users with local opportunities–unlike others, though, All For Good allows users to start their own projects to advertise for collaborators or volunteers.

    Catchafire

    • Like Idealist, Catchafire is aimed at connecting people with professional skills to nonprofits.
    • The majority of listed opportunities are remote, making it a great place to find an opportunity that meets your exact needs and wants without leaving your house.

    Jumpstart

    • Nonprofit aimed at connecting volunteers with students in need.
    • Volunteers are especially needed in helping teach reading skills.
    • Volunteers with a background or interest in education are encouraged to search for opportunities here.

    Create the Good by AARP

    • The AARP (American Association of Retired Persons) offers a database full of volunteer opportunities of ALL kinds.
    • In addition to AARP’s mission, users can find opportunities to serve practically any mission.

    These websites are excellent resources once you’ve identified your needs, goals, and purpose–simply pick the one that works best for you and find your perfect volunteer opportunity!